CUP O FLORA Self-Watering Pot Wins 2018 Good Design Award®

The winners of Australia's Good Design Awards, the highest honour for design innovation in Australia, were announced at the Sydney Opera House on 17 May at the 60th Annual Good Design Awards Ceremony.

CUP O FLORA® Self-Watering Pot received a prestigious Good Design Award® Winner in the Product Design category in recognition for outstanding design and innovation.

The annual Good Design Awards is Australia’s most prestigious Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the market, excellence in architectural design, digital and communication design and reward emerging areas of design including business model innovation, social impact and design entrepreneurship. 

The Good Design Awards Jury commented – CUP O FLORA is a perfect execution of a simple idea. Making self-watering plants in offices and home environments is a worthy challenge, and the designer should be very proud of this outcome. It is a clever idea coupled with considered design. Well done.

Odi Reuveni, CUP O FLORA’s founder and designer, said that he was humbled by the win. “Our clients have told us how the simple design helped them keep their plants happy and it’s heartening to have it recognised by a panel of experts.” He said.

“The pots have been a big hit in Australia and beyond. We started with a single model four years ago and now have five designs across three sizes” said Mr. Reuveni.

The 60th Anniversary Good Design Awards attracted a record number of entries. From the 536 innovative designs, only 260 projects were selected to receive the coveted Good Design Award®.

Winners of the Good Design Awards will be showcased to the general public during Vivid Sydney, the world's biggest festival of light, music and ideas in Sydney from 25-27 May 2018 at the Overseas Passenger Terminal, Circular Quay.

See the CUP O FLORA page on the Good Design Award 2018 site

About Good Design Australia and the Good Design Awards

Good Design Australia is an international design promotion organisation responsible for managing Australia’s annual Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.

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